Betano has rolled-out a sponsorship arrangement with Portuguese football club Benfica, which sees the sporting activities betting and on-line on line casino operator turn into the initially company to surface on the sleeve of the club’s shirts.
This agreement, which is lauded as “historic,” will make its maiden appearance at the coming weekend’s away fixture at Gil Vicente. In addition to exposure on the club shirt, the collaboration between the two also entails a set of options and activations in Benfica’s various channels, which are mostly electronic.
“We are delighted to announce our partnership with Benfica. The Eagles of Lisbon are an incredible organisation with a loaded history and we are very pleased to come to be the club’s official companion in the gaming place,” mentioned George Daskalakis, CEO of Kaizen Gaming.
“Through Betano, Benfica supporters will be capable to interact with their favourite group at a new degree. We are psyched to start doing work with this terrific club and its people, with each other with whom we purpose to undertake frequent social initiatives like we do with each individual staff we associate with.
“This sponsorship obviously highlights our robust commitment to the Portuguese industry, a commitment that we are established to continue exhibiting via our sustained aid to Portuguese sports activities and modern society.”
Benfica currently sit at the summit of the Portuguese Primeira Liga table after two rounds of fixtures, alongside Sporting Lisbon, FC Porto, and this weekend’s opponents Gil Vicente.
This period has found the side come out on major against Moreirense away from household 2-1 in the league’s opening round, right before defeating Arouca 2- at house this past weekend.
Domingos Soares de Oliveira, Benfica CEO, added: “This is a partnership with wonderful dimension for the club, with a brand name that is very well set up in sports and leisure. Betano stands out for its innovation, specially on digital platforms, some thing with which we determine ourselves.
“The presence of Betano on the sleeves of Benfica’s formal shirts will give even more exposure and visibility to our new official betting sponsor.”